Vaping Dangers

Parent Resources

Vaping Dangers

Parent Resources

THE TOBACCO INDUSTRY HAS A KIDS MENU.

The tobacco industry uses fun flavors and tech devices to hook kids on nicotine. Why kids? A developing brain is easier to addict.

Download the Guide Get Help

BACK-TO-SCHOOL ALERT: As students return to in-person learning, kids have more opportunities to use vapes. Parents and teachers should watch for warning signs like increased mood swings, anxiety, and even taking a lot of bathroom breaks. Teens who vape are at 5–7x greater risk of testing positive for COVID-19. Explore this site with your teen to learn why vaping is more dangerous than ever.

NICOTINE = BRAIN POISON

The tobacco industry profits by hooking kids on flavored nicotine.

Flavors Illustrated icon of a red cherry

  • 96% of high school kids in CA who vape use flavors.
  • Vapes come in kid-friendly flavors like Blue Razz, Pegasus Milk, Menthol Freeze.
  • Flavors mask tobacco’s harshness.
  • Flavoring chemicals can damage lungs.

New nicotine Illustrated icon of a blue nicotine molecule

  • Many tobacco companies use a highly concentrated form of nicotine called nicotine salts that’s engineered for vaping.
  • Tobacco companies often use nicotine salts in vapes instead of regular nicotine.
  • Nicotine salts allow higher concentrations to be inhaled more easily,  and absorbed more quickly, than regular nicotine.
  • Whether it’s regular nicotine or nicotine salts, addiction happens fast, and can lead to further substance abuse.

Poison Illustrated icon of a pink skull and cross bones

  • Nicotine is poison for the adolescent brain. 
  • Nicotine changes the way connections form in the brain. 
  • Nicotine can interfere with attention and learning.
  • Nicotine can increase anxiety, mood swings, and irritability.

See how Californians are taking action to protect kids from the dangers of vaping.

Youth and young adult vaping is associated with 5 – 7x greater risk of testing positive for COVID-19.

Journal of Adolescent Health

In the last 2 years, vaping has increased by 218% among middle schoolers and 135% among high schoolers

Journal of the American Medical Association

CDC

96% of kids who vape use flavors

2019-20 California Student Tobacco Survey

Teens are nearly 7x more likely to vape nicotine than adults

Journal of the American Medical Association

CDC

Marijuana vaping among youth has increased by 58% in a single year

Monitoring the Future Survey

Teens who vape are 3x more likely than non-vapers to become daily cigarette smokers

American Academy of Pediatrics

The average age of youth and young adults who try smokeless tobacco, like chew or snus, for the first time is 16.

American Academy of Pediatrics

An FDA Policy With a Dangerous Loophole

The youth vaping epidemic finally prompted FDA action. Victory? Not by a long shot. Pressure from the tobacco industry created a dangerous loophole that lets kids continue to get vapes in thousands of flavors, including menthol.

 

Since the flawed policy was adopted, sales of all menthol vapes have jumped by 52%. Companies that used to sell fruit-flavored or pre-filled flavor pods to kids changed tactics. Now, they push the vapes that remain unregulated, like menthol and disposable. No surprise, those sales are up.

FDA policy does not allow:

  • Any pre-filled flavored vape pods that snap into vapes like Juul pods. However, menthol and tobacco flavors are still allowed.
  • Synthetic nicotine to be treated any differently than nicotine from any other source.

FDA policy continues to allow:

  • All refillable flavored vapes, like Suorin and Smok.
  • All disposable flavored vapes, like Flum and Lush Flow.
  • Pre-filled menthol and tobacco-flavored pods.

KIDS CAN STILL GET THESE VAPES

Despite the FDA flavors policy, kids can still get certain types of vapes. Click each product for details.

Allowed

Pre-Filled Pod Vapes

  • Silver Juul vape device JUUL
  • Purple Phix vape device PHIX
Allowed

Pre-Filled Pod Vapes

The FDA ended the sale of vapes with pre-filled flavored pods like Juul and Phix. Despite the FDA policy, menthol- and tobacco-flavored pre-filled vape pods are still on the market. In fact, after the policy went into effect, sales of all menthol vape pods increased by 52%.

Allowed

Refillable Vapes

  • Green Sourin vape device SUORIN DROP
Allowed

Refillable Vapes

Suorin Drops are refillable. The FDA policy only prohibits pre-filled flavored pods, so these are still allowed in thousands of kid-friendly flavors.

Allowed

Disposable Vapes

  • Red Posh vape device POSH
Allowed

Disposable Vapes

Single-use disposable vapes like Posh Vape, Flum and Lush Flow don’t have pods. The vape itself contains the flavored nicotine. So these vapes in candy flavors like Frozen Strawberry, Blue Raspberry, and Apple sail right through the loophole and onto shelves. In fact, disposable vapes have had a great year since the FDA policy went into effect, enjoying the increase in sales of flavors that were restricted in pre-filled vape products like Juul.

Allowed

Vape Pens

  • Purple vape pen Vape Pen
Allowed

Vape Pens

Vape pens are refillable in thousands of kid-friendly flavors. They get through the FDA loophole because the policy states no more pre-filled pods, letting refillable vapes off the hook.

MENTHOL:
EASY TO HIT,
HARD TO QUIT.

When will childhood addiction rates drop? When tobacco tastes like tobacco.

Young girl smoking a menthol vape

OUR PROGRESS IS ACCELERATING

Communities up and down the state have moved quickly over the last few years to protect their kids from flavored tobacco products. But there’s still work to be done.
2010-2017
2018
2019
2020
2021
2022
17 policies
Statewide Policy
See Full List

Do Something

Emails matter. Send yours in 3 clicks.

The tobacco industry targets kids with flavors. Reaching out to your local officials can make a difference. Enter your name, choose your location and we’ll direct your email to your city’s mayor or your county supervisors.

I'm

living in

To

The tobacco industry’s replacement customers can’t legally buy their products but that hasn’t stopped the billion-dollar, Big Tobacco marketing machine from targeting our kids with social media ads, fun flavors, and products that appear less harmful than their parent’s cigarettes.

The tobacco industry has doubled down on addicting young people as their business model—harming kids’ health as they experiment with new products and flavors to see what sticks. Flavors such as menthol, Blue Razz, Banana Ice, and Arctic Cool Mint were created by the industry to mask the harsh taste of tobacco, which kids don’t like, making tobacco products easier to start using and even harder to quit. Big Tobacco depends on young people using their products to make a profit and keep them in business. Flavored vapes are kids’ product of choice. And teens who vape are 3x more likely to become daily cigarette smokers.

Most California high school students who use tobacco use vapes. Vaping allows higher concentrations of nicotine to be inhaled and absorbed more easily than other tobacco products like cigarettes. Nicotine—which is as addictive as heroin—is poison for the developing brain and rewires the brain to crave more of it. This creates nicotine withdrawal symptoms like headaches, restlessness, and the inability to concentrate. We know that nicotine can affect learning and increase anxiety, mood swings, and irritability.

It’s not all about vapes though. Other tobacco products are just as appealing for their wide array of flavors and low-cost ease of purchasing, such as smokeless tobacco like snus or chew, and little cigars and cigarillos. Unfortunately, these are also harmful to the developing brain and body because they also contain nicotine.

This is the moment to break the cycle of addiction. We have the power to create a better, future for our kids, and that starts with keeping Big Tobacco from targeting our kids for disease and death. We need your leadership on every aspect of the youth vaping epidemic now more urgently than ever.

Thank you for your leadership in the fight to stop the tobacco industry from targeting our kids. Banning the sale of most flavored e-cigarettes was an important step. Unfortunately, despite our local ban and a Food and Drug Administration (FDA) policy, menthol-flavored products are still on the market and available to kids. So the flavor widely recognized as Big Tobacco’s starter product is still on the market.

The FDA’s dangerous policy loophole is a win for tobacco companies. And when they win, our kids lose—with addiction, lung damage, and brain changes that could last their lifetimes. 

Let’s not let the tobacco industry get away with this. Over 90 California jurisdictions have already restricted the sale of ALL flavored tobacco products, including menthol, to protect their kids. We need your continued leadership on every aspect of the youth vaping epidemic now more urgently than ever.

Thank you for your leadership in the fight to protect our kids from targeting by the tobacco industry. I’m so grateful that our city has banned the sale of flavored tobacco products. We’re helping to keep kids safe from the serious health risks of nicotine.

Sadly, underage vaping continues to grow. I hope more people will work toward reversing the rise in teen vaping. California kids deserve the chance to live a healthy, nicotine-free childhood.

Sincerely,

Generate letter

The Nasty Truth about Vaping

Hear firsthand from California teens and parents about the dangers of vaping.

Parents & Teens Test Their Vape Knowledge (BuzzFeed)

Parents & Teens Test Their Vape Knowledge (BuzzFeed)

Watch the BuzzFeed video to see California parents and their teens square off as we test their knowledge about teen vaping and nicotine exposure.

Parents & Teens Test Their Vape Knowledge (BuzzFeed)

Parents & Teens Test Their Vape Knowledge (BuzzFeed)

Watch the BuzzFeed video to see California parents and their teens square off as we test their knowledge about teen vaping and nicotine exposure.

Real California Teens Talk About Vaping

Real California Teens Talk About Vaping

Real California teens talk about their real experiences with vaping. If you think adults are the only ones getting hooked on vaping, it’s time to WAKE UP.

Vaping at School (the tobacco industries latest scam)

Vaping at School (the tobacco industries latest scam)

Kids successfully buy vapes online 94% of the time. The tobacco industry has a kids menu.

Can You Spot This Teen’s Vapes?

Can You Spot This Teen’s Vapes?

Can you spot this teen’s vapes? At last count, there were 15,500 vape flavors available online.

Nicotine = Brain Poison

Nicotine = Brain Poison

Teens are vaping more than ever. Juul, Suorin, Phix, Bo, and other flavored e-cigarettes hook kids, but addiction is only the start. Watch the commercial to learn the effects of nicotine on the teen brain.

In The News

NY Times

The Loophole That’s Fueling a Return to Teenage Vaping

View Article

Time

Juul Is No Longer U.S. Teenagers’ Preferred E-Cigarette. Puff Bar Seems to Have Taken Over

View Article

NY Times

View Article

NY Times

Vaping Links to Covid Risk Are Becoming Clear

View Article

NY Times

Smokers and Vapers May Be at Greater Risk for Covid-19

View Article

SF Chronicle

Juul bought ads on Cartoon Network, other youth sites, suit says

View Article

Reuters

Juul disregarded early evidence it was hooking teens

View Article

NY Times

Teens Find a Big Loophole in the New Flavored Vaping Ban

View Article

NPR

Parents: Teens Are Still Vaping, Despite Flavor Ban. Here’s What They’re Using

View Article

Good Morning America

Loophole in vaping ban has teens turning to disposable e-cigarettes

View Article

LA Times

Reports linking Juul e-cigarettes to seizures started FDA investigation

View Article

NY Times

There Are Anti-Vaping P.S.A.’s on YouTube. There’s A Lot More Vaping.

View Article

Inverse

Puff, Puff, Pass: A New Vape With Hazy Origins Takes Juul’s Place

View Article