Flavors Hook Kids

THIS IS NOT APPLE JUICE.

Not apple juice

it’s flavored

tobacco.

Flavored Tobacco

The tobacco industry has a kids menu.

  • hero-apple-juice

Why Flavors?

vape-liquid

Flavors mask the harsh taste of tobacco, making it easier for kids to get hooked on nicotine. The tobacco companies know this.* They also know that flavor means a whole lot more. It’s how we celebrate, how we nurture, and in many cases, how we pass down culture in kitchens all over California.

The emotional ground they’re mining is giving way to a terrifying number of flavors, crafting a more-is-more mentality by which kids can always say, I haven’t tried that one. Yet.*

With thousands of flavors, you might wonder how they haven’t run out of options. Here’s the trick. Not all their flavors are actual flavors. To maximize profit potential, they moved beyond the limits of what kids taste, and into more sacred space of what kids imagine. Cha-ching. Just like that, their product line is boundless. And customized for curiosity.

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15,500

tobacco flavors and counting

EASIER TO SMOKE, HARDER TO SPOT

Even if they didn’t mean to attract kids (history suggests otherwise), that’s what they did. You’d think they’d change their tactics to stop more from coming. Instead, they continued to transform their drug into the stuff of childhood, and hook the kids we work so hard to protect.

This is a test

Can you pick out which are tobacco products and which are innocent kid things? Click to play.

While you were learning about your kids’ favorite flavor 
the tobacco industry was, too.

Smoke Girl eating candy floss

4 of 5

kids who have used tobacco started with a flavored product.*

Boy blowing bubble gum Metal tobacco tin

The brain’s peak period for developing

addiction starts in adolescence.*

Girl eating a lollipop Vape

Early exposure to nicotine paves

a pathway for addiction of all kinds.*

Boy eating ice cream Vape pens

The less dangerous tobacco seems to teens,

the more they use it.*

Why Kids?

Don’t miss the tobacco industry’s latest scam.

Health Facts

Cigarillos come in lots of flavors and have

3

x

the tobacco of cigarettes, and can lead to lung and oral cancers, plus heart disease, chronic obstructive pulmonary disease, and aortic aneurysms.*

Tobacco use kills more Americans than AIDS, alcohol, motor vehicles, homicide, illegal drugs and suicide

COMBINED*

E-juice causes arterial stiffness, associated with an increased risk of

heart attacks and strokes

in later life.* And there are more than 15,500 flavors of e-juice on the market so far.

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BRAIN SCIENCE FOR REGULAR PEOPLE

To explain why the tobacco industry targets kids, we have to lay down a little science.

  1. 1

    Nicotine changes the brain, which is why quitting is so hard.*

  2. 2

    The tobacco industry profits off addiction.

  3. 3

    The brain’s peak period to develop addiction is in adolescence.*

  4. 4

    If you think it’s coincidence that kids are the likeliest addicts and that tobacco now tastes like candy, go back to number two.

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SEND A LETTER OF CONCERN TO YOUR MAYOR:

Error, please enter a name

Error, please enter a location

Dear Mayor

My name is and I am a resident of .

I am writing because I am concerned about the tobacco industry’s use of flavors in their toxic products to lure kids into lifelong addiction. The tobacco industry doesn’t stop at the use of flavors, it also uses kid-friendly packaging to deceive kids into thinking their products are harmless. This, coupled with unchecked online purchasing, gets tobacco products past parents and teachers and straight into the hands of kids. All of this is a recipe for disaster.

The tobacco industry’s use of flavors is very strategic, as it targets the age group most susceptible to addiction. The youth in our area face enough challenges in this time of their development. We should be setting them up for success, not saddling them with addiction that could torment them all their lives. They deserve better.

I ask for your leadership in addressing how we can keep our kids safe from an industry determined to do them harm.

Sincerely,

Send My Letter
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ADDITIONAL RESOURCES

  • US Surgeon General, Know the Risks: E-cigarettes & Young People

    Get tips on how the talk with your teen can be a successful experience for both of you.

    Visit Resource
  • Campaign for Tobacco-Free Kids, The Flavor Trap

    Get a handle on the tobacco industry’s tactics, both current and past, to hook kids for life.

    Visit Resource
  • New York Times, The Juul is Too Cool

    Learn about the cultural impact of the Juul e-cig from this kid-focused on-the-ground reporting.

    Visit Resource