The new California law aims to protect youth and people of color by fining tobacco retailers selling flavored tobacco products. Teens who purchase, use, or possess flavored tobacco products will not be criminalized. This is a huge win. Punishing kids who buy flavored tobacco doesn’t work. In fact, those kinds of policies have had tragic and unintended consequences. Especially for communities of color.
A BIG WIN IN THE FIGHT AGAINST FLAVORED TOBACCO
A new CA law ends the sale of flavored tobacco, effective January 1, 2021.
NEW CALIFORNIA LAW ENDS THE
SALE OF FLAVORED TOBACCO
Ends the sale of most flavored tobacco, including vapes and menthol cigarettes, at tobacco retailers.
Protects kids from the tobacco industry’s flavored death- and disease-causing products.
Because this new law includes menthol cigarettes, it protects communities that have been ruthlessly targeted and killed by the tobacco industry for decades – like the African American/Black community.
Holds the tobacco industry accountable. Violations will result in a penalty and fines for tobacco retailers who sell these products.
Protects communities of color from further police harassment. The law was intentionally written to focus on the sale of flavored tobacco products, and it does not punish or criminalize individuals for possession, use or purchase.
Does not apply to the sale of flavored shisha/hookah, premium cigars over $12, and loose-leaf pipe tobacco.
Kids turn to flavors first
Flavors have directly contributed to the rise and popularity of vaping among teens.
At last count, there were more than 15,500 vape flavors available online.
93% of youth who tried vaping started with a flavored product.