OUR PROGRESS IS ACCELERATING
The tobacco industry has a kids menu.
The tobacco industry uses fun flavors and tech devices to hook kids on nicotine. Why kids? A developing brain is easier to addict.
COVID-19 UPDATE: Teens who vape could face higher risk of COVID-19 complications. Vaping can weaken lungs with toxic chemicals and fine metal particles. Should a teen develop COVID-19, their lungs could be at a disadvantage in fighting it off. As families are home to stay safe from the virus, it has given parents more time with their kids. Exploring this site together can help everyone understand the extent of vaping’s threat.
In the last 2 years, vaping has increased by 218% among middle schoolers and 135% among high schoolers
97% of kids who vape use flavors
Teens are nearly 7x more likely to vape nicotine than adults
Marijuana vaping among youth has increased by 58% in a single year
The youth vaping epidemic has finally prompted FDA action. Victory? Not by a long shot. Pressure from the tobacco industry created a dangerous loophole that lets kids continue to get vapes in thousands of flavors.
And kids may be able to buy pre-filled flavored products, like Juul pods, in the future. That’s because manufacturers still can apply for FDA approval to sell their products.
Despite the FDA flavors policy, vapes are still available to kids in these three forms.
The FDA restricts pre-filled flavored pods. Single-use disposable vapes don’t have pods. So Puff Bar, Posh, and other disposables sail right through the loophole onto shelves. The tobacco industry is free to market high-potency nicotine in kid-friendly flavors for as little as ten bucks a pop. No surprise they’re now trending in schools.
They phased out the flavors that eventually became restricted. Did Juul benefit from being partly owned and operated by Big Tobacco giant, Altria, giving them access to seasoned lobbyists? It’s possible. What’s certain is that the vape widely seen as the culprit of the epidemic is largely unaffected by the FDA’s flavors policy.
The tobacco industry got the flavors loophole they lobbied for, so our kids still have plenty of flavored vapes to choose from. It’s time to take action.
US Food and Drug Administration
@US_FDA Your new flavored vaping policy has a giant loophole that exposes kids to brain poison and puts them at risk for addiction. It’s time you prioritize kids’ lives over tobacco industry profits.
The tobacco industry profits by hooking kids on flavored nicotine. When the product seems harmless, teen use rises. And nicotine’s changes to the brain could be permanent.
The tobacco industry uses flavors to spark curiosity and mask the harshness of tobacco. Sadly, it works. 97% of kids who vape use flavors. What’s on the menu? Blue Razz, Pegasus Milk, and other tempting tastes, all made with flavor chemicals that may damage the lungs.
Many tobacco companies use nicotine salts in vapes rather than regular nicotine. Salts allow higher concentrations to be inhaled more easily and absorbed more quickly. Nicotine addiction can happen fast and can lead to substance abuse of all kinds.
Nicotine is poison for the adolescent brain. It changes the way connections form in the brain, which can interfere with kids’ attention and learning. It can increase anxiety, mood swings, and irritability at a developmental time when life is hard enough.
Connect your kid to a trained counselor. Text NoVapes to 66819 or call 1-844-8-NO-VAPE/1-844-866-8273.
Get text-message support for teens from the Truth Initiative. Text DITCHJUUL to 88709.
Find tools for quitting and learn what to expect during the first few days from the National Cancer Institute (NCI).
Find resources about quitting and links to other websites provided by this parent-powered organization.
See the anti-vaping toolkit California shares with teachers and staff.
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The tobacco industry targets kids with flavors. Reaching out to your mayor can make a difference. Enter your name, choose your city, and we’ll direct your email to your city’s mayor.
Here's what Californians are saying about the vaping epidemic.
One of the biggest problems with vaping is how paranoid and easily irritated I am, as I’m always watching my back to make sure I don’t get caught. ”
As usual, my kid knew more about the subject than I did, but I was ready. The conversation starters helped make this important talk not just another lecture. ”
Kids can control that amount of vapor being released so it’s not as easy to see when they are vaping as people think it is. They can, and do, hide them anywhere – bras, makeup, underwear, feminine hygiene products, pockets – and we can’t search students so that’s a real challenge. ”
I think that when students think about nicotine, they know it’s not good but feel like e-cigs don’t have much [nicotine], so it’s not a problem. They hear commercials about people using Juul to stop smoking and they think Juul is better than a cigarette. ”
Kids will use any e-cigarette they can get their hands on easily. They are buying credit card type gift cards then using those to purchase the devices online. We’ve seen every shape, size and brand come through our office. ”
I can’t believe tobacco flavored products look exactly like the candy my children eat. ”
I am very aware of flavored tobacco products and the sad thing is, so is my son. He could probably tell you more about products as a 10-year-old than most adults. ”
I am hearing about an increase of student’s vaping at school and increase suspension related to vaping. Students are asked if they want to join vaping. It’s a real concern. ”
Juul bought ads on Cartoon Network, other youth sites, suit says
Juul disregarded early evidence it was hooking teens
Teens Find a Big Loophole in the New Flavored Vaping Ban
Parents: Teens Are Still Vaping, Despite Flavor Ban. Here’s What They’re Using
Loophole in vaping ban has teens turning to disposable e-cigarettes
Reports linking Juul e-cigarettes to seizures started FDA investigation
There Are Anti-Vaping P.S.A.’s on YouTube. There’s A Lot More Vaping.
Puff, Puff, Pass: A New Vape With Hazy Origins Takes Juul’s Place
Why social distancing provides a ‘golden opportunity’ for teens to quit vaping
Smokers and Vapers May Be at Greater Risk for Covid-19
Coronavirus creates challenges for those who want to quit vaping
Get more information and resources on TobaccoFreeCA.com.
Identify which products teens are vaping
Protect yourself from COVID-19: Stop smoking and vaping now
Truth Initiative: Quitting Resources
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